Sökresultat för: James A. Narus
Business Market Management (Inbunden)
avJames C. Anderson, James A. Narus, Das Narayandas
ISBN: 9780136000884 - UTGIVEN: 200806Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional di[...]
Value Merchants (Inbunden)
avJames C. Anderson, Nirmalya Kumar, James A. Narus
ISBN: 9781422103357 - UTGIVEN: 200711Business-to-business markets - what the authors call 'business markets' - account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets - typically commodity markets or those susceptible to commodization[...]
